Oxford University Press


profiler is a internal tool designed for oxford university press. It was
built to guide and streamline the book design process

My role 

UX & UI designer
Managed engineering team to build website
Coordinated both Visual Quality Assurance and Functional Acceptance Testing
Client acquisition & relationship






I had been designing covers for Oxford University Press when they came to me with a very different ask. Budgets for cover design has been drastically slashed, so rather than switch over to a simple template with no real design quality, they asked me if I could translate the fundamentals of my design process into a digital platform that could easily be used by their editorial and design departments. The key would be to take the design exploratory process that I would use to design a book cover and distill it down into a series of functions that could be operated by someone with no design expertise. In the end, the output would need to feel informed by and specific to the particulars of each title, despite the decrease in individual attention by an actual designer.


Standardize processes across publishing areas, by building a framework that can accommodate multiple division’s workflows

Build a dynamic application with the goal of allowing internal teams to have complete control over discovery configuration

Allow for designers to better manage workflow and demand in real time.

Create a color-coded system that allows the designer to understand the intricacies of each title at a quick glance.

Create a templated system that allows for maximum variety among titles and customization of design elements.

Create an intricate series of functions and inputs to allow the system to intelligently recommend cover art for each individual title.

Create a system that narrows down a large bank of template options according to the specifics of each title, allowing editorial teams to make an easy and informed decision.


Due to the rise of digital media, publishing has taken a big hit the last couple of decades. In order to survive in a world of so many information channels, the industry has needed to find creative ways to eliminate costs while still producing an attractive and quality product. In order to stay afloat and stay profitable, Oxford University Press was interested in streamlining their book design process, a costly but crucial part of the publishing process, while conceding as little aesthetic integrity as possible.

how I conducted discovery

I worked with teams in the both the United States and the United Kingdom, so there were a lot of cooks in the kitchen. In order to keep everyone aligned at all times, I found it very helpful to work with Indesign to build flows and then share screens with all of the involved stakeholders simultaneously. This made it so everyone was on the same page, and everyone could follow along with the process. In-person workshops were also happening with editorial and design teams, but the entire team was updated with full clarity and transparency with every step in the process.

project results

It has been incredibly rewarding to provide my former coworkers with a system that makes their lives easier

Editorial teams love the ability to easily centralize key information and generate an informative brief for each title

Design teams have more visibility of their pipeline and can now better plan their workloads

The app is still in beta, though internal teams have a lot of love for it, thus far

smarter design solutions


in construction

This case study is in construction. Meanwhile, feel free to browse around and learn more about this project scope. 


how to profile a book and determine a design solution

© 2017 by Filtro